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CoffeeSnobs - U.S. Associated Press story on home roasting - Coffee Snobs
U.S. Associated Press story on home roasting
« on: 23.
Nov 2006 at 10:47 » In the U.S.
A nationwide article on home roasting just hit the media today.
Http://www.businessweek.com/ap/financialnews/D8LHIVT80.htm
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Re: U.S. Associated Press story on home roasting
« Reply #1 - on: 23.
Nov 2006 at 11:05 » Good find...
I like the comment the Spokesperson for Starbucks -
"Starbucks spokesman Andy Fouche said the Seattle-based company "believes that a darker roast produces a better quality flavor and allows the true flavor of the bean to resonate in the cup.
We don't do dark roasts simply for consistency."
what planet did they just arrive from?
Funny...
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Re: U.S. Associated Press story on home roasting
« Reply #2 - on: 23.
Nov 2006 at 11:12 » The title "Coffee snobs move on to homemade roasts" - someone from businessweek must have googled, and then not included us, since we're not us based
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Re: U.S. Associated Press story on home roasting
« Reply #3 - on: 23.
Nov 2006 at 11:16 » Quote: from MM-MochaMaster on 23.
Nov 2006 at 11:12:
The title "Coffee snobs move on to homemade roasts" - someone from businessweek must have googled, and then not included us, since we're not us based
And you're surprised?
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Re: U.S. Associated Press story on home roasting
« Reply #4 - on: 23.
Nov 2006 at 11:20 » Quote: from marcstolk on 23.
Nov 2006 at 11:05:
what planet did they just arrive from?
They are "Star" bucks.
Quote: :
Dean's Beans, a 12-year-old Orange, Mass.-based seller of organic roasted beans began selling green beans about 18 months ago after customers requested them.
Without any advertising, the company now sells a couple hundred pounds a week and owner Dean Cycon said "if we put the pedal to the metal on green beans, we could actually support an entirely separate company." Enterprising young fellow;
Only 12.
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Re: U.S. Associated Press story on home roasting
« Reply #5 - on: 23.
Nov 2006 at 11:26 » Quote: from marcstolk on 23.
Nov 2006 at 11:05:
I like the comment the Spokesperson for Starbucks -
"Starbucks spokesman Andy Fouche said the Seattle-based company "believes that a darker roast produces a better quality flavor and allows the true flavor of the bean to resonate in the cup.
We don't do dark roasts simply for consistency."
what planet did they just arrive from?
Funny...
Yes, but he is countering this comment
Quote: :
One of the big complaints among home roasters about the country's large coffee chains is that they tend to produce very dark roasts, masking the subtle flavor differences, or "origin character," of beans grown in different countries.
"They want you to have the same taste in Milwaukee that you found in Los Angeles and you do that by over-roasting," said Borton, who will not drink Starbucks but owns the company's stock because he thinks it's a great business.
Belinda
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Re: U.S. Associated Press story on home roasting
« Reply #6 - on: 23.
Nov 2006 at 11:29 » Belinda, I was refering to what the Starbucks Spokesman said, not the reporter...
The reporter straighten it out
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Re: U.S. Associated Press story on home roasting
« Reply #7 - on: 23.
Nov 2006 at 11:31 » Quote: from marcstolk on 23.
Nov 2006 at 11:05:
Good find...
I like the comment the Spokesperson for Starbucks -
"Starbucks spokesman Andy Fouche said the Seattle-based company "believes that a darker roast produces a better quality flavor and allows the true flavor of the bean to resonate in the cup.
We don't do dark roasts simply for consistency."
what planet did they just arrive from?
Funny...
That's what we in the U.S.
Forums picked up on too!!!
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Re: U.S. Associated Press story on home roasting
« Reply #8 - on: 23.
Nov 2006 at 11:40 » Quote: from marcstolk on 23.
Nov 2006 at 11:29:
Belinda, I was refering to what the Starbucks Spokesman said, not the reporter...
The reporter straighten it out
yes so was I
Belinda
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Re: U.S. Associated Press story on home roasting
« Reply #9 - on: 23.
Nov 2006 at 11:47 » This story went out through the AP wire service.
Business Week was just one of the first to put it out so I used it as a link.
It was picked up by most of the big newspapers( Washington Post, Boston Globe, etc.) and other medias.
First time a story on home roasting has gone out nationally.
Our Coffee forum sites have seen a lot of Newbies in the last 24hrs.
That's the good thing.
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Re: U.S. Associated Press story on home roasting
« Reply #10 - on: 23.
Nov 2006 at 11:58 » Does the average man in the street realise people in other parts of the world drink coffee?
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Re: U.S. Associated Press story on home roasting
« Reply #11 - on: 23.
Nov 2006 at 12:23 » [Cynicism]Does the average man in those streets know there are people in other parts of the world[/cycnicism]
Javaphile excluded of course.
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Re: U.S. Associated Press story on home roasting
« Reply #12 - on: 23.
Nov 2006 at 12:50 » Quote: from MM-MochaMaster on 23.
Nov 2006 at 12:23:
[Cynicism]Does the average man in those streets know there are people in other parts of the world[/cycnicism]
Javaphile excluded of course.
Actually, going on other peoples testimonies after travelling to the US that some people don't even know what States surrounds them...
Hard to believe I know....based on that, probably not
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Re: U.S. Associated Press story on home roasting
« Reply #13 - on: 23.
Nov 2006 at 12:58 » I spent six months over there a couple of years back.
It is really incredible the kind of questions you get asked.
Kangaroos in the main streets of Sydney, sharks at every beach, what language do you speak?, you speak good english for an australian, you're right near switzerland right?, talk to me in aboriginal ...
Just a few that spring to mind quickly
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Re: U.S. Associated Press story on home roasting
« Reply #14 - on: 23.
Nov 2006 at 13:59 » Quote: from MM-MochaMaster on 23.
Nov 2006 at 12:58:
talk to me in aboriginal ...
Just a few that spring to mind quickly
Uluru
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Re: U.S. Associated Press story on home roasting
« Reply #15 - on: 23.
Nov 2006 at 15:38 » I'm watching the new series of The Amazing Race and in episode 1 the family from New York got lost in Manhatten.
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Re: U.S. Associated Press story on home roasting
« Reply #16 - on: 23.
Nov 2006 at 22:22 » Americans in general aren't very worldly.
I'd say close to 85-90%.
Even my parents fit the stereotype of the typical American overseas, my mum much more so than my dad.
I'd have to say I've integrated quite nicely, and the main question I get is, "are you Canadian?"
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Re: U.S. Associated Press story on home roasting
« Reply #17 - on: 24.
Nov 2006 at 00:04 » That's a compliment.
I've yet to meet a Canadian I didn't like.
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Re: U.S. Associated Press story on home roasting
« Reply #18 - on: 27.
Nov 2006 at 11:01 » In my experience in the USA and Canada:
Starbucks is the "best" find one anywhere, "reliable" (i.e.
You always get the same burnt to blazes, milk overheated, burn the back of your throast cup of sh**e "espresso).
If nothing else is around (e.g.
An airport), Starbucks is often the "best" bet.
In a lot of smaller towns (e.g.
50-200K) you often find smaller, roast themselves businesses who actually do a great cup of coffee.
I was in Bozeman, Montana (a little town of about 35,000 people) who had about 4 fantastic cafes (admittedly, it did have 5,000 students on the Montana State University campus).
I had a better coffee there than I found in San Francisco, CA or Albuquerque, New Mexico (about 1 M in the greater area).
I made the comment to a guy running his little roasting company in Vancouver that "North American coffee houses almost always over roast their beans compared to folks in other parts of the world", and told him that I was a home roaster.
He then asked "Do you find that your popper can't get the beans dark enough - we often get that complaint here from home roasters".
Clearly, some education that coffee should not be a black as the inside of a horse, gagworthy, bittery than aspirin beverage is required in the great Northern Lands!!
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Re: U.S. Associated Press story on home roasting
« Reply #19 - on: 27.
Nov 2006 at 11:22 » Quote: from shamus on 27.
Nov 2006 at 11:01:
...
I had a better coffee there than I found in San Francisco, CA or Albuquerque, New Mexico (about 1 M in the greater area).
Hi shamus, have you tried the roasters below?
Do take the list with a few grains of coffee, I've only heard things about and never experienced any of it personally (just reading from the internet)
http://www.barefootcoffeeroasters.com/
http://www.bluebottlecoffee.net/
http://ritualroasters.com/
There's a San Fran based blog
http://theshot.coffeeratings.com/
Taylor Made Farms is in Sonoma county ~80kms away from San Fran (Mark Inman?).
I heard
about him when reading up on the ethical coffee movements earlier in the year.
http://www.taylormaidfarms.com/contact_us.html
Seattle (Vivace, Zoka, Victrola, Vita & more), Portland (Stumptown + Mercanta, the latter are not roasters but holders of lovely green;
Mercanta warehouses a place worth robbing ), Durham (CounterCulture), Chicago (Intelligentsia)
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